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personas


title: Personas sidebar_label: Personas (5) sidebar_position: 13 doc_type: reference

Personas

Overview

Explore profiles, skills, and demographics of your contacts.

Prerequisites

  • API key with the MCP preset and required scopes
  • Configured MCP client (see Configuration)

Quick start examples

Search and analyze profiles

  1. Search profiles by skills :
{
"name": "persona_search",
"arguments": {
"query": "developpeur senior"
}
}
  1. Find profiles matching specific skills :
{
"name": "persona_skills_match",
"arguments": {
"skills": [
"TypeScript",
"React",
"Node.js"
]
}
}
  1. View demographic data :
{
"name": "persona_demographics",
"arguments": {}
}

persona_compare_cohorts

Compare two persona cohorts side by side on demographics, skills, and geography.

USE WHEN:

  • Need to compare two groups of personas
  • Want to analyze differences between segments RETURNS: comparison with deltas for each dimension.
Scopemcp.read
Read-onlyYes
DestructiveNo
IdempotentYes

Parameters

ParameterTypeRequiredDescription
cohortAobjectYesFirst cohort filter criteria
cohortBobjectYesSecond cohort filter criteria
dimensionsarrayNoComparison dimensions (demographics, skills, geography)

Response

FieldTypeDescription
cohortAobject
cohortBobject
deltasobject

Related tools : persona_search, persona_demographics, persona_skills_match


persona_demographics

Get demographic statistics for persona records (age pyramids, gender ratios, education levels).

USE WHEN:

  • Need aggregated demographic breakdowns
  • Want age, gender, or education distribution RETURNS: demographic breakdown with counts and percentages.
Scopemcp.read
Read-onlyYes
DestructiveNo
IdempotentYes

Parameters

ParameterTypeRequiredDescription
dimensionstringNoBreakdown dimension (age, gender, education, all) (default : "all")
filtersobjectNoOptional filters (location, skills)

Response

FieldTypeDescription
ageDistributionarray
genderRatioobject
educationLevelsarray
totalnumber

Related tools : persona_search, persona_geographic_distribution


persona_geographic_distribution

Get geographic distribution of personas.

USE WHEN:

  • Need to see where personas are located
  • Want regional or city-level breakdown RETURNS: geographic breakdown with counts per region/city.
Scopemcp.read
Read-onlyYes
DestructiveNo
IdempotentYes

Parameters

ParameterTypeRequiredDescription
filtersobjectNoOptional filters
granularitychoice (country, region, city)NoLevel of detail (country, region, city) (default : "region")

Response

FieldTypeDescription
distributionarray
totalnumber

Related tools : persona_search, persona_demographics


[DISCOVERY] Search personas by name, skills, occupation, or location.

USE WHEN:

  • Need to find personas matching specific criteria
  • Want to browse available persona records RETURNS: matching personas with key attributes.
Scopemcp.read
Read-onlyYes
DestructiveNo
IdempotentYes

Parameters

ParameterTypeRequiredDescription
limitnumberNoMaximum results (default : 50)
locationstringNoFilter by location
querystringNoSearch query
skillsarrayNoFilter by skills

Response

FieldTypeDescription
personasarray
totalnumber

Example

{
"name": "persona_search",
"arguments": {
"query": "developpeur senior"
}
}

Related tools : persona_demographics, persona_skills_match


persona_skills_match

Match personas by skills criteria with scoring.

USE WHEN:

  • Need to find personas with specific skill combinations
  • Want scored matching against a skill profile RETURNS: matching personas ranked by skill match score.
Scopemcp.read
Read-onlyYes
DestructiveNo
IdempotentYes

Parameters

ParameterTypeRequiredDescription
requiredSkillsarrayYesRequired skills
limitnumberNoMaximum results (default : 20)
minScorenumberNoMinimum match score (0-1) (default : 0.5)
preferredSkillsarrayNoPreferred but not required skills

Response

FieldTypeDescription
matchesarray
totalnumber

Related tools : persona_search, persona_demographics

Need help?

Contact us: Support and contact.